News walking up and down

“freemium” model

newstank — Mon, 19 Feb 2007 20:28:13 +0000

Everyone’s pretty sick of hearing about Web 2.0 these days. Most can barely stomach the thought of another me-too social-networking idea.

via RedHerring

Facebook signs TV deal with Comcast

newstank — Wed, 07 Feb 2007 12:15:27 +0000

Facebook and Comcast are teaming up encourage the social network’s users to upload video to Ziddio, Comcast’s user video site, which is currently in beta. Hollywood TV producer R.J. Cutler will then choose the best submissions to create a TV series called Facebook Diaries, which will air on Comcast VOD as well as streamed online. Comcast and Facebook will also shop the show to the networks. “We think the opportunity for our users to have their content shown on television is a real draw,” said Owen Van Natta, chief operating officer at Facebook. Ziddio has been around since November, and unlike sites like YouTube, it’s banking on the potential for users to make it on TV to differentiate it from the other guys. And Facebook, meanwhile, has been falling behind MySpace in the video department and needed to get in the game. Screen grab…

(via LostRemote)

Steve Jobs: Τελειώνετε με το DRM!

newstank — Wed, 07 Feb 2007 12:12:24 +0000

Πολύ σημαντική η σημερινή παρέμβαση του Steve Jobs ο οποίος απευθύνεται στις δισκογραφικές λέγοντας ότι είναι ανώφελο πλέον να συνεχίζουν την προστασία της μουσικής τους με τη χρήση του Digital Rights Management.

(via Nylon)

Search Over TV Ads, The Brand Beacon

newstank — Wed, 07 Feb 2007 12:10:56 +0000

Search Over TV Ads, The Brand Beacon

Lost Remote makes a very important point: Showing up first in search is more powerful than promoting your brand on TV. But how to make this happen? It’s not just buying keywords. It’s having a conversation up, online, that is honest and has integrity and is about your brand. That conversation becomes a brand beacon, and you can’t just buy that, you have to make it, engage in it, build it, cultivate it. How to do that? Ah, there’s the rub. I’ll be talking more about this in part three of my Conversational Media series, which is way overdue. From the LR post:

(via John Battelle’s Searchblog)

Brian Axe From Google Adsense On Net Income

newstank — Wed, 31 Jan 2007 15:47:44 +0000

O Brian Axe Product Manager του Google Adsense On Net μιλάει για contextual advertising

For the Jan 30th episode 26, season 1 of Net Income my guest was Brian Axe, Google AdSense Product Manager. I have got a lot of questions recently about my opinion of Google’s changes to there Terms Of Service and I thought it would be nice to have on someone from Google to explain more on them. I was hoping to get someone who would not just read the TOS out loud but rather give us a overview of what the goal was of the changes in the new Google AdSense Terms Of Service so that people can better understand them. Also after it was confirmed that we would have Brian on I took questions on my blog and posed those to him.

(via ShoeMoney)

Call It MyNewspaperSpace

newstank — Wed, 31 Jan 2007 13:03:58 +0000

LAS VEGAS (AdAge.com) — As stodgy old newspapers begin to think of themselves in digital terms, they’re increasingly looking to MySpace — the unedited, consumer-generated and not-infrequently-profane social-networking site purchased by News Corp. in 2005 — as an unlikely role model.

(Via AdAge)

Danny Sullivan: ‘Social Media Engines’ Next Big Search Thing

newstank — Sun, 28 Jan 2007 21:36:43 +0000

Ο διάσημος Danny Sullivan εξηγεί περί “social media search engines” και γιατί θα έχουν μεγάλη άνοδο

Search engine marketing typically entails optimizing first and foremost for Google – then Yahoo, Ask, and Microsoft’s search engine. But according to Search Engine Land’s Danny Sullivan, the other “search engines” that really matter are “social media search engines.”

Case in point: Leading blog TechCrunch gets much of its traffic from Google – and Digg, StumbleUpon and Reddit. These “social media engines” are not merely smaller vertical search engines about which search marketers can say “oh, I’m not up on Digg. I might look into it later,” Sullivan writes.

(via Marketing Vox)

Απόπειρα για μέτρησης του ROI για corporate Blogs

newstank — Sun, 28 Jan 2007 19:49:16 +0000

A new research study by Forrester details the risks, costs and benefits of adding a corporate blog to a company’s marketing plan.

The study outlines a three-step process by which marketers can examine the key benefits, costs and risks that blogging presents and also understand how blogging is likely to impact business goals writes, Micro Persuasion. The study is intended to help marketers determine whether to blog as well as make choices regarding blogs they’ve already launched.

(Via Marketing Vox)

Εις αρχείον..

newstank — Sat, 27 Jan 2007 19:16:31 +0000

Samuel