Danny Sullivan: ‘Social Media Engines’ Next Big Search Thing

Ο διάσημος Danny Sullivan εξηγεί  περί “social media search engines” και γιατί θα έχουν μεγάλη άνοδο 

Search engine marketing typically entails optimizing first and foremost for Google – then Yahoo, Ask, and Microsoft’s search engine. But according to Search Engine Land’s Danny Sullivan, the other “search engines” that really matter are “social media search engines.”

Case in point: Leading blog TechCrunch gets much of its traffic from Google – and Digg, StumbleUpon and Reddit. These “social media engines” are not merely smaller vertical search engines about which search marketers can say “oh, I’m not up on Digg. I might look into it later,” Sullivan writes.

(via Marketing Vox)